Media Studies BTEC Level 2 Glossaries

Active Media: Audience interaction and engagement. (Red button on sky, Game Simulation, TV voting polls and Interactive YouTube videos.)

DAB Radio: stands for Digital Audio Broadcasting, this is a way of broadcasting radio digitally via a network of transmitters. It provides listeners with more choice, digital sound quality and more information.

Eight-Track tape: Is a magnetic tape sound recording technology popular in the United States from the mid-1960s to the late-1970s when the Compact Cassette format took over.

Film Strip (8mm, 16mm, and 35mm): A series of transparencies in a strip for projection.

Gratification Model: Measuring that audience uses media to escape. 

Hypodermic Needle Model: Injected messages into the audience to influence people to act in a particular way.

Interactivity: Siri, Red Button, Active adverts.

Linear editing system: Is a video editing post-production process of selecting, arranging and modifying images and sound in a predetermined, ordered sequence.

Media Device: The technology object that holds media. (Tablets, Laptops, MP3 Players, Phones, Gaming consoles)

Media Product: The product of the industry (Film Industry = Movies, TV industry = TV’s, Gaming Industry = Games, Print Industry = Newspaper, Advertising Industry = Adverts)

  

Media Sector: Different parts of the creative industry. (Film Industry, Music Industry, Gaming Industry, TV Industry, Print Industry, Advertising.)

Non-linear editing system: is a video or audio editing digital audio workstation system that performs non-destructive editing on source material.

Passive Media: Media that requires observation more than interaction.

Platform: Media products are distributed through. (Facebook, YouTube, Radio)

Primary Audience: The Target Audience.

Secondary Audience: People who are seen to be outside the target audience who can also affect company statistic.

SLR Photography: A digital single-lens reflex camera (also called a digital SLR or DSLR) is a digital camera combining the optics and the mechanisms of a single-lens reflex camera with a digital imaging sensor, as opposed to photographic film.

Subjective: Leading questions. 

Technological Convergence: The existing parts merges together. (Phone + Calculator)

Uses/Gratification Model: Advertisement with product placement to make you want the item.